Sanity CMS Setup for Shopify

Sanity treats content as structured data defined in code. The schema evolves with the product. Editors work in Sanity Studio, a customizable interface built by developers for the specific content workflows the brand actually has. Shero integrates Sanity with Shopify, builds the schema and Studio configuration, and connects the content API to the storefront.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

First-class

Sanity's Hydrogen integration rating for Shopify Plus headless builds

Sanity ships a first-class Hydrogen integration with Visual Editing, draft mode, and ISR cache invalidation via webhooks. For Shopify Plus headless builds on Hydrogen, Sanity is the default CMS recommendation from agencies working in production in 2026. The schema-as-code model aligns with Hydrogen's TypeScript-first development approach.

3 days

Landing page launch cycle for a DTC brand after moving from theme-based to Sanity

A DTC brand running Shopify with all content in theme sections needed developer involvement for every landing page, with launch cycles of 3 to 4 weeks. After moving to Sanity alongside a headless rebuild, launch cycles dropped to under 3 days. Marketing shipped 14 landing pages in the following quarter with one developer in support rather than leading.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Sanity implementations require ongoing schema evolution, Studio customization updates, and content API adjustments as the brand's content model grows.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Sanity implementations on Shopify Hydrogen require schema design, Studio configuration, Storefront API connection, and Visual Editing setup all requiring both CMS and Shopify headless depth.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What Sanity does alongside Shopify

Product data lives in Shopify. Structured content editorial, landing pages, lookbooks, ingredients, recipes, and brand storytelling lives in Sanity. A frontend layer fetches from both APIs and renders them together. Sanity's schema-as-code model means the content model can evolve without fighting platform limitations.

  • Sanity project setup and Shopify Storefront API data connection
  • Content schema design in code: documents, objects, arrays, and references
  • Sanity Studio configuration for the team's specific editorial workflows
  • Visual Editing setup for real-time in-context content preview on Hydrogen or Next.js
  • Content migration from existing CMS or Shopify theme sections to Sanity
  • ISR cache invalidation via webhooks so Shopify and Sanity content stays in sync

Why brands work with Shero on Sanity setup

Sanity's ceiling is high and its floor requires more setup than Storyblok or Prismic. Getting value quickly depends on a well-designed schema and a Studio configured for how editors actually work. Shero designs both before any content is created.

01

Schema designed for the brand's actual content model before any data is created

Sanity's content model is defined in code. A schema designed for a generic blog will not serve a brand with products, editorial collections, ingredients, and editorial-to-product relationships. Shero designs the schema for the brand's actual content model before any content is created, so the system can evolve without rebuilding it later.

02

Sanity Studio configured for the editorial team's workflow

Sanity Studio is a fully customizable React application that developers build for the specific team using it. Shero configures the Studio with the input types, previews, and validation rules that match how editors work, rather than leaving them with a generic interface.

03

Visual Editing so editors see content in context on the live storefront

Sanity's Visual Editing feature lets editors click directly on content in the storefront preview and edit it in Sanity Studio in real time. For brands on Hydrogen, Shero sets up Visual Editing with draft mode so the marketing team can preview changes before publishing them to the live store.

04

First-class Hydrogen integration for Shopify Plus headless builds

Sanity's Hydrogen integration is the most mature in the headless Shopify category, with Visual Editing, draft mode, and ISR cache invalidation via webhooks shipping out of the box. For brands building on Hydrogen, Shero implements Sanity as the CMS layer as part of the Hydrogen development engagement.

05

Relational content models that Shopify's CMS cannot express

Sanity handles complex content relationships: products linked to editorial collections, recipes referencing ingredients that reference brand stories, editorial content that adapts by market. These structures cannot be expressed in Shopify's theme sections. Shero designs the relational content model in Sanity so the brand can publish content types that the Shopify theme editor was never built to handle. This is part of the headless development work Shero does for Shopify Plus brands.

06

Sanity versus Storyblok: when schema flexibility matters more than visual editing

Storyblok is stronger when the marketing team needs a visual page-building experience and developer involvement should be minimal after setup. Sanity is stronger when the content model is complex, relational, or unique to the brand's specific editorial workflow. Shero implements both and recommends the right one based on team composition and content complexity, as part of the headless CMS work Shero does for Shopify brands.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Backup camera systems for automotive, agricultural, and commercial use

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source
Premium Chocolates

Sarris Candies

Looking to scale beyond a custom .NET platform that had become a ceiling rather than a foundation, the family-owned Pennsylvania institution partnered with Shero to migrate to Shopify Plus, delivering a mobile-first storefront, custom personalization features, and advanced ordering capabilities for both gift buyers and bulk purchasers.

Sarris Candies
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

Sanity's schema-as-code model means the content model evolves with the brand. Shero designs it correctly from the start.

The discovery session is free. It maps your content model, editorial team structure, and Shopify frontend before any Sanity configuration begins.

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How a Sanity and Shopify integration runs

01

Schema Design

Content model designed in code for the brand's actual content types and relationships before any Sanity project is set up.

02

Sanity Setup and Shopify Connection

Sanity project created. Shopify Storefront API connected. Studio configured for the editorial team's workflows.

03

Visual Editing and Preview

Visual Editing configured on Hydrogen or Next.js. Draft mode set up. ISR cache invalidation connected via webhooks.

04

Content Migration

Existing content migrated from theme sections or previous CMS. Content reviewed against schema before import.

05

Ongoing Support

Schema evolves with new content types. Studio updated as editorial workflows change.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

And you?

Let's build something great together.

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