Route Package Protection Setup for Shopify

Route is package protection for Shopify stores, funded by customers rather than merchants. Customers opt in at checkout for coverage against lost, stolen, or damaged packages, and Route handles all claims directly so the merchant's support queue never sees them. New merchants need to meet a minimum sales threshold to qualify. Shero integrates Route at checkout and configures the claim portal and branding.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

$0

Monthly cost to merchants on Route's Standard plan

Route's Standard plan is free to merchants. Protection is funded by customers who opt in at checkout, typically 2 to 2.5 percent of cart value with a minimum around $0.98 for orders under $100. Route collects the premiums and handles all claims. The merchant pays nothing and sees no claim tickets in their support queue.

$5,000

Maximum claim value Route covers per order

Route covers claims up to $5,000 per order, or $2,500 for watches and electronics. For brands shipping high-value items above those thresholds, the claim cap is an important constraint to understand before implementing Route. Brands needing higher coverage should evaluate AfterShip Protection or specialist shipping insurance.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Route configurations need monitoring when Shopify checkout updates affect the opt-in widget placement or when Route's terms and premium rates change.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Route implementations involving Checkout Extensibility widget placement and multi-market opt-in configuration require the Shopify checkout depth that Premier status reflects.

Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism.

Reid Schwartz, eCommerce Manager, Vienna Beef

What Route covers and what setup involves

Route adds a protection opt-in to the Shopify checkout. Customers who opt in pay a small fee. If their package is lost, stolen, or damaged, they file a claim through Route's portal and Route resolves it. The merchant is not involved in the claim. The setup involves:

  • Route app installation and Shopify account connection
  • Checkout opt-in widget placement and display configuration
  • Branded claim portal setup under the merchant's identity
  • Widget display testing across desktop, mobile, and Shopify checkout themes
  • Claim monitoring setup so the team is aware of claim volume and patterns
  • Route versus self-funded protection assessment for brands considering alternatives

Why brands work with Shero on Route setup

Route installs quickly. The opt-in widget placement and claim portal branding determine whether customers trust the protection and whether claims reflect the brand's identity. Shero configures both before the first protected order.

01

Opt-in widget placed where customers see it before completing the order

Route's opt-in widget must appear at the right point in the checkout flow for customers to engage with it. Shero places and tests the widget across the Shopify checkout on desktop and mobile, verifying that the opt-in rate is measured from the first day so the program's performance is visible.

02

Claim portal configured under the merchant's brand, not Route's

When a customer files a claim, they interact with a portal that can be branded to the store's identity rather than Route's. Shero configures the claim portal branding so the post-purchase experience reflects the merchant's brand even when things go wrong.

03

Coverage limits reviewed before Route is implemented

Route covers claims up to $5,000 per order, with a $2,500 cap for watches and electronics. Shero reviews these limits against the store's AOV and product categories before implementation so brands understand where Route's coverage ends. For brands with high-value orders above the cap, Shero assesses alternatives.

04

Self-funded alternatives assessed for brands that want to keep protection revenue

Route collects and keeps the protection premiums. Brands that want to retain that revenue stream should evaluate self-funded alternatives like Navidium or ShipAid, where the merchant sets their own rates and keeps the margin. Shero makes this recommendation in discovery rather than defaulting to Route for every situation.

05

Route versus Corso: simple protection versus a full post-purchase platform

Route is the right choice for brands that want zero-cost package protection with minimal configuration. Corso is the right choice for Shopify Plus brands that need shipping protection alongside returns, exchanges, warranty management, and product registration in one platform. Shero recommends Route or Corso based on the brand's operational complexity. See how Shero implements Corso.

06

Route versus AfterShip Protection for high-volume brands

Route handles basic loss, theft, and damage at zero merchant cost. AfterShip Protection is part of AfterShip's broader post-purchase suite with tracking, returns, and 1,200+ carrier integrations. For high-volume brands needing an integrated post-purchase stack, AfterShip is the stronger choice. Shero covers both see how Shero sets up AfterShip for Shopify brands.

Our Work

View All
Iconic Chicago hot dogs and sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop

Route adds protection to checkout at no cost to the merchant. Shero sets it up so opt-in rates are measurable from day one.

The setup session is free. It maps your order AOV, product categories, and coverage requirements before any Route configuration begins.

Book a Setup Session

How a Route setup engagement runs

01

Coverage Assessment

Order AOV, product categories, and claim cap limits reviewed. Route versus self-funded alternatives assessed before implementation is recommended.

02

Route Installation

Route app connected to Shopify. Opt-in widget placed at checkout. Claim portal configured with merchant branding.

03

Widget Testing

Opt-in widget tested across desktop and mobile checkout flows. Display and opt-in rate measurement confirmed.

04

Ongoing Monitoring

Claim volume and opt-in rates monitored. Widget display reviewed after Shopify checkout updates.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

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