Shopify SEO Services

Need Shopify SEO services that bring more organic sales from your collection and product pages? We audit your store, fix duplicate product URLs, set index rules for filter pages, speed up your theme and write copy for your top collections and buying guides.

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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

48%

Shopify stores in our 1,000-store speed benchmark that met Core Web Vitals on mobile

Slow stores in the benchmark tended to have heavy images, too many app scripts or an unoptimized theme. Page speed is part of our SEO audit, and the speed benchmark has the full results.

35/100

Average AI search readiness score of Shopify collection pages

In our study of 1,000 Shopify stores, collection pages scored lowest. Product pages averaged 53 and stores averaged 42 overall. The AI readiness report lists the changes that raised scores the most.

2.74x

Growth in orders from AI assistants across 73 stores we manage or support, September 2025 to September 2026

Visits from AI assistants stayed almost flat over the year while the orders from them nearly tripled. Our AI referral study covers 96 million sessions, and we can add an AI assistant channel in GA4 so you can see these visits on your own store.

+32%

More Google clicks at Camera Source in the 12 weeks after its move from Magento to Shopify, against the 12 weeks before

We protected Camera Source's rankings on the move with a 301 redirect map that included its old camera-source.com domain, full crawls and structured data checks. We do the same SEO work on a Shopify SEO migration.

"Working with Shero has been an exceptional experience. Their team’s dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero’s expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis, Director of Digital Commerce, Event Network

What Shopify SEO services cover

This is what a Shopify SEO retainer covers.

  • Technical SEO audit of your Shopify store
  • Canonical tags and internal links for duplicate product URLs
  • Index rules for collection filter pages
  • Page speed and Core Web Vitals work on your theme and apps
  • Product, breadcrumb and FAQ schema in your theme templates
  • Title and meta description templates for collections and products
  • Copy for your top collections and buying guides
  • AI search (AEO) work, so ChatGPT, Perplexity and Google AI Overviews can find and cite your products and collections
  • Monthly reports on organic clicks, rankings and revenue

Shopify SEO pricing

Three ways to work with us. Every retainer starts with the $3,000 audit, billed once, so the monthly scope matches what your store needs.

Technical SEO audit

$3,000 one time, starting

  • Full crawl of your store
  • Canonical, filter and schema review
  • Core Web Vitals and app script check
  • Fix list ranked by revenue impact
  • Walkthrough call with the SEO lead
Book the audit

Growth retainer

$1,500 a month, starting

  • Technical fixes made in your theme
  • Collection and product page optimization
  • Content briefs every month
  • AI search checks
  • Monthly report on organic revenue
Talk about a retainer

Shopify Plus and enterprise

$5,000+ a month

  • Everything in Growth
  • Large catalogs and multiple markets
  • Hreflang and international SEO
  • Links and digital PR
  • AI answer tracking in ChatGPT, Perplexity and Gemini
Talk to the SEO lead

Shopify SEO: your options compared

How Shero compares with an SEO app like Plug in SEO, an SEO freelancer and an in-house SEO hire.

Compared on Shopify SEO agencyAn SEO app like Plug in SEOAn SEO freelancerAn in-house SEO hire
Schema in your theme Product and breadcrumb schema written into your theme templatesAdds basic schema through the appWrites the schema for a developer to addDepends on their Liquid skills
SEO during a replatform 301 redirect map and Search Console checks before and after go-liveChecks pages after launchDepends on whether they have done a replatform beforeNeeds a plan and a developer
Fixes that need theme code Liquid edited directly when the fix needs codeLimited to what the app's settings allowNeeds a developer for LiquidNeeds developer time
Titles and meta at scale Title templates written by collection and product typeFlags missing or long titlesWritten by handWritten in batches
How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.A monthly app subscriptionHourlySalary
Shopify SEO agency
Schema in your theme Product and breadcrumb schema written into your theme templates
SEO during a replatform 301 redirect map and Search Console checks before and after go-live
Fixes that need theme code Liquid edited directly when the fix needs code
Titles and meta at scale Title templates written by collection and product type
How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

An SEO app like Plug in SEO

Schema in your theme Adds basic schema through the app
SEO during a replatform Checks pages after launch
Fixes that need theme code Limited to what the app's settings allow
Titles and meta at scale Flags missing or long titles
How you pay A monthly app subscription

An SEO freelancer

Schema in your theme Writes the schema for a developer to add
SEO during a replatform Depends on whether they have done a replatform before
Fixes that need theme code Needs a developer for Liquid
Titles and meta at scale Written by hand
How you pay Hourly

An in-house SEO hire

Schema in your theme Depends on their Liquid skills
SEO during a replatform Needs a plan and a developer
Fixes that need theme code Needs developer time
Titles and meta at scale Written in batches
How you pay Salary

Why Shopify stores pick Shero for SEO

Here is what working with us on Shopify SEO looks like.

01

Our developers make the fixes in your theme

Most Shopify SEO fixes are changes to Liquid. Our Shopify developers make those technical SEO changes in your theme, so you do not need to find a developer to make the fixes.

02

You talk directly to your SEO specialist and developers

The people auditing your store and editing your theme join your calls. Your account manager facilitates conversations and advocates for you, and you can have a shared Slack channel with your dedicated team.

03

You approve changes before they go live

We make theme fixes in a copy of your live theme. You review them there, and we publish once you approve, so nothing changes on your live store before you have seen it.

04

A roadmap and a quarterly review

Every engagement has a roadmap. Each quarter we go over the results, the decisions made and the next steps with you, and we adjust the plan with what we learned.

05

We work with your in-house team

If you have your own developer or marketing team, we work alongside them. We share the audit findings with them and agree who makes which fix, so nothing gets done twice.

06

A team in your time zone

We have people in the US, the UK, Albania and Finland. US stores get a team on US hours, and UK stores get a team on UK hours.

SEO results

Google clicks from Search Console for stores we run SEO for.

View all case studies

Gifts and home decor

+57%Google organic clicks, Jul to Sep 2026 vs 2025
3xnon-brand Google clicks, same period
RomanShopify Plus

Barcode and RFID hardware

+92%Google organic clicks, Jul to Sep vs Jan to Mar 2026
+20%Google clicks, Sep vs Aug 2026
LevataMagento

Backup camera systems

+32%Google clicks in the 12 weeks after the move from Magento
+65%Google impressions, same 12 weeks vs the 12 before
Camera SourceShopify
Read the case study

Our Work

View All
Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source
Candy and Party Favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy
Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite
Movie Theaters

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas, partnered with Shero to migrate from Magento to Shopify, building a 100%Credit-based checkout logic replicated in a custom Shopify app, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms. As a result, they achieved over 40% faster page load time.

Regal Cinemas

Shopify SEO now includes AI search

Buyers ask ChatGPT, Perplexity and Google AI Overviews which store to buy from. Those answers pull from the same schema, content and crawl access your SEO depends on. The Growth retainer includes AI search checks, and Plus and enterprise add monthly AI answer tracking.

Check your store for free with our Agentic Commerce Readiness Check

  • AI crawler access

    We check robots.txt, Cloudflare rules and bot settings so OAI-SearchBot (ChatGPT search), GPTBot, PerplexityBot and Googlebot can reach your products.

  • Template level schema

    Product, Offer, Review and FAQ data written once in Liquid and kept in sync with your catalog.

  • Answer ready copy

    Collection and product copy that answers the buyer's question in the first sentence, the format AI answers quote.

  • Citation tracking

    On Plus and enterprise, a monthly check of the prompts your buyers use, which stores get cited and how much revenue AI referrals bring in GA4.

Want more organic sales from your Shopify store? Let's talk about your SEO.

Talk to our SEO team

Process

How a Shopify SEO program works

We start with a call and an audit of your store, then work through a plan we agree with you.

  1. 01

    First call

    We talk about your store, the collections and products that sell best and what you want from organic search.

  2. 02

    Audit

    We crawl your store and check your Search Console data, then list every issue we find, ranked by revenue impact.

  3. 03

    Proposal

    You get the audit findings and a proposal with the fixes, the content work and the monthly cost.

  4. 04

    Onboarding

    After you sign, we set up access to your store and analytics, record a traffic baseline and agree a three-month plan.

  5. 05

    Monthly work and reports

    We work through the agreed plan, and every month you get a report on organic clicks, rankings and revenue.

Who works on your account

Meet the Team

Related services

Shopify SEO services by need

Start with the SEO service that matches your problem.

Technical and AI SEO

Fix what Shopify's theme and apps get wrong, for Google and AI search.

Page and market SEO

Grow the pages and markets that already sell.

Channels that work with SEO

Links, paid, social and conversion work on the same team.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

Invisible Bead Extensions®

"Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat, this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better, it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours."

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana