Big Cartel to Shopify Migration Services

Big Cartel is built for artists and makers running small shops. It works until the catalog grows past the product cap, analytics become too basic, or the app ecosystem no longer covers what the business needs. Shero migrates Big Cartel stores to Shopify with products, customers, orders, and URL redirects intact.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

5

Products allowed on Big Cartel's free plan before a paid plan is required

Big Cartel's free plan caps at 5 products. The Gold plan at $9.99 per month allows 50 products. Platinum at $19.99 per month is unlimited. Shopify has no product cap on any plan. For brands that have outgrown Big Cartel's product limits or need features beyond its built-in toolset, the migration is straightforward.

1-3

Weeks for a standard Big Cartel to Shopify migration

Standard Big Cartel to Shopify migrations complete in 1 to 3 weeks depending on catalog size and whether a store redesign is in scope. Big Cartel's CSV export covers products, customers, and orders. Shero maps the URL structure and builds the redirect map before the new store launches.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. After migration, brands typically invest in Shopify development to build out the capabilities Big Cartel could not support.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Big Cartel migrations involving store design alongside data transfer, URL redirect mapping, and app stack setup require Shopify platform depth.

Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism. They transformed our vision into a stunning and user-friendly online store.

Vienna Beef, Reid Schwartz, eCommerce Manager

What transfers and what needs attention in a Big Cartel migration

Big Cartel is not a standalone storefront in the way Shopify is, so most brands need a Shopify theme designed alongside the data migration. Here's what transfer and what the setup involves:

  • Big Cartel product catalog export and Shopify import
  • Customer record and order history transfer
  • URL redirect map from Big Cartel to Shopify URL structure
  • SEO metadata, page titles, and descriptions migrated
  • Shopify store design for brands moving to a standalone storefront
  • App stack setup: reviews, email, analytics to replace Big Cartel's built-in tools

Why brands work with Shero on Big Cartel to Shopify migration

The data transfer is simple. The redirect map and store design are where the migration determines whether the new Shopify store performs from day one or requires fixing after launch. Shero handles both before go-live.

01

URL redirects built before launch to protect search rankings

Big Cartel and Shopify use different URL structures for products and pages. Every product page needs a 301 redirect from its Big Cartel URL to the Shopify destination before the new store launches. Shero builds the redirect map, configures it in Shopify, and verifies it in Google Search Console post-launch.

02

Shopify store designed as a proper storefront, not a portfolio page

Big Cartel's aesthetic is minimal by design it suits artists selling a small number of works. Shopify is a full eCommerce storefront. Most brands migrating from Big Cartel need a Shopify theme that reflects their brand and supports the features they are migrating to get. Shero scopes the design alongside the migration so both complete together.

03

Customer password reset prepared at go-live

Customer passwords cannot transfer between platforms. Shero prepares the reset email and triggers it at launch so customers can log in immediately without contacting support.

04

App stack configured to cover what Big Cartel could not

Big Cartel has no native product reviews, limited analytics, no abandoned cart recovery on lower plans, and no upsell or cross-sell features. After migration, Shero configures the Shopify app stack to cover these gaps, using the integrations practice Shero runs for Shopify brands.

05

SEO set up correctly on Shopify from the start

Big Cartel's SEO tools are minimal. Moving to Shopify gives full control over metadata, 301 redirects, canonical tags, and structured data. Shero transfers existing metadata, builds the redirect structure, and monitors search rankings post-launch. This is part of the SEO practice Shero runs for every platform migration.

06

Product catalog reviewed and cleaned before import

Big Cartel CSV exports sometimes contain fields that need reformatting before importing to Shopify. Shero reviews and prepares the catalog before the import runs so the Shopify store launches with complete, correctly structured product data.

Our Work

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Iconic Chicago hot dogs and sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef
Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Backup camera systems for automotive, agricultural, and commercial use

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch

Big Cartel works for artists with small shops. Shopify works for growing brands. Shero migrates the data and builds the store that comes next.

The discovery session is free. It maps your catalog, URL structure, and store design needs before any commitment.

Book a Discovery Call

How a Big Cartel to Shopify migration runs

01

Big Cartel Store Audit

Catalog, URL structure, customer data, and SEO setup reviewed. Redirect map planned. Store design scope confirmed.

02

Shopify Store Build and Data Import

Shopify store designed. Big Cartel data exported and imported. Customer and order data transferred.

03

URL Redirects and SEO

301 redirects configured. SEO metadata transferred. Google Search Console verified.

04

QA and Go-Live

Full store tested. Password reset emails triggered at go-live.

05

Post-Launch Support

Search rankings monitored. App stack tuned. New capabilities built out on retainer.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Camera Source

"Shero did a great job migrating our site from Magento to Shopify. Switching to Shopify went very smooth and I believe it is because of the Shero team. They actually care. I have appreciated the help in answering my questions and guiding us through everything."

Tricia Christianson

Sales and Marketing - Camera Source / Camera Source

And you?

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