Optimizely Episerver to Shopify Migration Services

Optimizely Commerce is a commerce platform whose vendor's primary investment is in digital experience optimization, not commerce. Shopify Plus covers most Optimizely use cases natively at a fraction of the cost while assuring a stronger infrastructure and the better converting checkout.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

$25K

Reported cost of a .NET consulting engagement for a pricing tier configuration change on Optimizely

A configuration change to a customer pricing tier on Optimizely Commerce can require six weeks of .NET development and $25,000 in consulting. This is the most cited migration driver among B2B manufacturers: platform maintenance costs that are disproportionate to the change being made. Shopify Plus makes the same configuration change in the admin interface in minutes.

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Weeks for a mid-market Optimizely to Shopify Plus migration

Optimizely to Shopify Plus migrations run 8 to 16 weeks for mid-market B2B implementations. Optimizely sells two separate commerce products Commerce Connect and Configured Commerce with different architectures and different migration requirements. Shero identifies which product is running before scoping the migration plan.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Optimizely migrations deliver a Shopify Plus B2B configuration that evolves on retainer as the brand's buyer accounts, pricing tiers, and catalog structures grow.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Optimizely migrations require mapping .NET-based B2B pricing and catalog structures to Shopify Plus B2B and rebuilding .NET integrations on Shopify's middleware layer.

The collaboration between us and Shero Commerce on the JustRite multi store site went beyond what we had hoped for. Their dedication to understanding our unique requirements has greatly enhanced our online presence.

Douglas J. Stang, VP of eCommerce, Justrite Safety Group

What an Optimizely to Shopify Plus migration covers

Optimizely Commerce Connect and Configured Commerce share a brand name but have completely different architectures, requiring identification before scoping. Core data migrates via API, while .NET ERP integrations and CMS content must be rebuilt using Shopify’s middleware and content layers.

  • Optimizely product catalog, pricing, and customer account migration to Shopify Plus
  • B2B pricing tier, contract pricing, and buyer group mapping to Shopify Plus B2B company catalogs
  • ERP integration rebuild from .NET to Shopify's middleware layer via Celigo or Patchworks
  • CMS content blocks and editorial pages migrated or rebuilt in Shopify's content management
  • Full URL redirect map from Optimizely URL structure to Shopify
  • Headless storefront migration to Shopify Storefront API or Hydrogen where applicable

Why brands work with Shero on Optimizely to Shopify migration

Optimizely's two separate commerce products require different migration approaches. Getting the product identification wrong at the start produces a migration plan built on the wrong assumptions. Shero identifies which product is running before any scoping begins.

01

Two Optimizely products with different architectures and migration paths

Commerce Connect is the CMS-integrated module descended from Episerver Commerce tightly coupled to Optimizely's content management layer. Configured Commerce is a separate B2B-specific platform acquired from Insite Commerce. Neither shares a codebase, developer community, or support structure with the other. A Commerce Connect migration involves CMS content alongside commerce data. A Configured Commerce migration is primarily a B2B commerce and ERP integration rebuild. Shero identifies which is running before any migration plan is written.

02

B2B pricing and buyer accounts mapped to Shopify Plus B2B before migration

Optimizely's B2B pricing structures customer-group pricing, contract pricing, and multi-tier catalogs map to Shopify Plus B2B company catalogs with fixed prices or percentage discounts per company. Shero maps every pricing tier and buyer account structure before any data moves so B2B buyers see the correct contracted price from their first login.

03

ERP integrations rebuilt from .NET to Shopify's middleware

Integrations built on Optimizely's .NET API layer do not transfer to Shopify. Each ERP, PIM, and third-party connection needs to be rebuilt using Celigo, Patchworks, or custom connectors on Shopify's integration layer. Shero scopes each integration during discovery and rebuilds them alongside the store migration.

04

CMS content migrated or rebuilt alongside the commerce migration

Commerce Connect implementations have commerce and CMS tightly integrated. Migrating the commerce layer means also migrating or rebuilding the editorial content landing pages, category editorial, and brand content in Shopify's content management layer. Shero scopes the CMS content migration alongside the commerce migration so both land on Shopify at the same time.

05

Enterprise .NET and composable peers Shero migrates from

Optimizely sits in the enterprise .NET and composable commerce cluster alongside Kibo, Elastic Path, and Sitecore OrderCloud platforms where the migration triggers are similar: NET engineering overhead, composable complexity, and a vendor's primary investment shifting away from commerce. Shero runs comparable migrations for all of them.

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Optimizely B2B migrations common among electronics and industrial distributors

Optimizely Commerce's strength in complex catalog management and account-based pricing made it a popular choice for electronics and industrial distribution brands. These same brands are now migrating to Shopify Plus B2B as the platform's native B2B capabilities close the gap.

Our Work

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Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch
Backup camera systems for automotive, agricultural, and commercial use

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop

A pricing tier configuration change should not cost $25,000. On Shopify Plus it takes minutes. Shero migrates the full stack so the team can make changes without consulting a .NET developer.

The discovery session is free. It identifies which Optimizely product you are running and maps your ERP connections and B2B pricing structure before any migration is scoped.

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How an Optimizely to Shopify Plus migration runs

01

Product Identification and Architecture Audit

Commerce Connect versus Configured Commerce confirmed. ERP integrations, pricing structures, and CMS content scope documented. Migration plan written per product architecture.

02

Catalog and Data Migration

Product catalog, B2B pricing structures, and customer records migrated to Shopify Plus.

03

Shopify Plus B2B Configuration

Company profiles, company catalogs, and approval workflows configured to replace Optimizely's B2B features.

04

ERP and CMS Migration

ERP integrations rebuilt on Shopify middleware. CMS content migrated or rebuilt.

05

Post-Launch Support

B2B account configuration extended. ERP maintained. Platform evolved on retainer.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

And you?

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