Sana Commerce to Shopify Migration for B2B Brands

Sana's ERP-native architecture is built for B2B distributors and manufacturers running SAP or Microsoft Dynamics. It solves the ERP-to-storefront sync problem elegantly but constrains storefront flexibility in return. Brands outgrow it when they need to add a DTC channel alongside B2B, when frontend changes require multi-month development cycles, or when the app ecosystem they need is not available in Sana's managed environment. Shopify Plus runs B2B and DTC from one store with a 10,000+ app ecosystem and a frontend teams can change without developer involvement.

In Sana Commerce, the product catalog, pricing, and customer data live in the ERP (SAP or Microsoft Dynamics), not in Sana itself. Sana is the connector between the ERP and the storefront. The migration does not involve extracting data from Sana it involves auditing the ERP data structures and rebuilding the ERP-to-Shopify connection via middleware. The product data stays in the ERP throughout.

Sana exposes ERP contract pricing directly to B2B buyers in real time. That pricing logic lives in SAP or Dynamics as customer classes, price lists, and contract records. Shopify Plus B2B handles customer-specific pricing through company catalogs where each company sees fixed prices or percentage discounts configured per customer group. Shero maps the ERP pricing logic to Shopify's catalog structure so B2B buyers see the correct contracted price. The pricing no longer comes live from the ERP it is synchronized via middleware.

Sana connects directly to SAP or Dynamics without middleware. Replacing that connection requires an iPaaS layer: Patchworks, Celigo, or Boomi are the platforms Shero uses depending on what else is in the integration stack and whether the organization is on SAP or Dynamics. The middleware handles product sync, inventory updates, pricing updates, order routing, and financial data flows between the ERP and Shopify.

For most Sana Commerce use cases, yes. Shopify Plus B2B ships Companies, Catalogs, Quotes, and Net Terms natively, covering account-based ordering, customer-specific pricing, minimum order quantities, and purchase order workflows. The difference is that Shopify B2B reads from the Shopify database, populated via middleware sync from the ERP, rather than directly from the ERP in real time. For most B2B workflows, that distinction has no practical impact on the buyer experience.

A standard migration runs 10 to 16 weeks from discovery to launch. The primary variable is ERP complexity: how many customer pricing tiers exist, how complex the catalog structure is, and how many customer accounts need to be migrated. Organizations with heavily customized Sana setups or complex multi-entity ERP configurations run toward the longer end. Timeline is scoped after the ERP audit, which is the first phase of the engagement.