WordPress to Shopify Migration Services

You are either on WooCommerce and want hosted ecommerce, or on WordPress with commerce added that has outgrown what WordPress handles natively. Either way, the decision that shapes the whole migration is what happens to your blog content, and it needs to be made before the build starts.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

43%

of all websites run on WordPress

WordPress powers 43% of all websites globally, making WordPress to Shopify one of the most common migration paths. WooCommerce powers 4.5 million active ecommerce stores within that base.

16+

years in eCommerce

Shero has been building and migrating WordPress and WooCommerce stores since 2009. The content strategy decision that defines this migration type is one Shero has navigated for brands across every organic traffic profile.

8-12

weeks for a standard WordPress migration

Standard WordPress to Shopify migrations run 8-12 weeks. Adding subscription migration and complex plugin replacement extends this to 12-16 weeks.

98%

client retention

Most Shero WordPress migration clients continue on a Shopify support retainer after launch. The WooCommerce to Shopify migration page covers the ecommerce-specific aspects in more detail.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What a WordPress to Shopify migration involves

A WordPress to Shopify migration typically means migrating from WooCommerce. Products, customers, orders, and subscriptions move to Shopify. The WordPress blog and CMS content require a separate decision about continuity versus migration. Shero migrates WordPress and WooCommerce stores to Shopify with an explicit content strategy decision made in week one so the migration does not disrupt the organic search footprint built on WordPress.

  • WooCommerce product and customer migration
  • WordPress content strategy decision
  • Plugin audit and Shopify equivalents
  • URL mapping and 301 redirects
  • Subscription product migration
  • SEO protection throughout

Why WordPress brands choose Shero for migration to Shopify

WordPress to Shopify migrations have one decision that determines more of the outcome than anything else: what happens to the WordPress content. Getting that wrong means losing organic traffic that took years to build.

01

The WordPress content decision determines the migration architecture

Brands with organic-traffic-driving WordPress blogs face a choice: move to Shopify's blog, maintain a separate WordPress instance, or build headless. Each has different SEO and cost implications. Shero makes this decision in week one based on traffic volume, content volume, and team capability. Deferring it affects the entire redirect and content strategy.

02

WordPress URL structures need complete redirect mapping

WordPress uses /product/, /shop/, and custom permalink structures that Shopify does not. Without a complete redirect map, every indexed URL loses its ranking signals. Shero maps every URL, verifies all redirects before launch, and monitors organic traffic daily for 90 days post-launch to catch any indexation issues before they compound.

03

WordPress plugin functions need Shopify equivalents identified before scope

WooCommerce stores rely on WordPress plugins for payment, shipping, reviews, loyalty, and marketing. Each needs a Shopify equivalent before scope is agreed. Shero inventories every plugin and identifies whether the function is covered natively, by an App Store app, or needs custom development. Custom builds are priced separately so the full cost is known upfront.

04

Shopify eliminates the WordPress maintenance overhead driving most migrations

WordPress hosting, security updates, plugin conflicts, and performance management consume developer time. Shopify's hosted model removes all of these. Most brands reduce development overhead significantly within six months of go-live. Shero models the cost comparison before migration is scoped. The migration services hub covers all platform types.

05

Subscription product migration needs careful sequencing

Active WooCommerce Subscriptions cannot be imported directly to Shopify. Shero runs a parallel transition period where both platforms are active, active subscriptions continue billing on WordPress, and subscribers are migrated in verified batches to the Shopify subscription app. This prevents billing gaps, missed charges, and subscriber notification failures that a rushed cutover would cause.

06

Shopify's checkout outperforms WooCommerce on mobile conversion

WooCommerce checkout performance depends on theme and plugin quality. Shopify's checkout is optimised by Shopify at the platform level and consistently outperforms WooCommerce on mobile checkout completion. Brands migrating from WooCommerce report measurable mobile conversion improvements within 30 days of go-live. The Shopify checkout optimisation page covers what further customisation is possible after migration.

Our Work

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Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose

A 30-minute discovery call with Shero produces a migration scope, integration audit, and fixed timeline. No assumptions, no surprises mid-build.

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How Shero migrates from WordPress to Shopify

01

WordPress and WooCommerce audit

Audit product data, every active plugin, subscription setup, blog content volume, and URL structure. Blog content volume and traffic contribution determine the content architecture decision that shapes the entire migration.

02

Content decision

Decide what happens to WordPress blog content before any development begins. Moving to Shopify, keeping WordPress for content, and going headless each have different SEO, development, and maintenance implications that must be resolved before build starts.

03

Data migration

Migrate products, customers, orders, and active subscription records to Shopify. WooCommerce data requires field-by-field mapping; data not mapped correctly before import creates catalogue and customer record problems that are expensive to fix post-launch.

04

Plugin replacement

Replace every active WooCommerce plugin with a Shopify App Store equivalent. WordPress PHP plugins have no equivalent in Shopify's Liquid and API architecture. Every replacement is installed, configured, and tested in staging before go-live.

05

URL mapping and redirects

Map every WordPress URL to Shopify and test all redirects before go-live. WordPress permalink structures differ from Shopify. Every indexed URL without a working redirect loses the link equity and organic ranking signals it has accumulated.

06

Go-live and monitoring

Run the pre-launch checklist. Monitor organic traffic, subscription billing, checkout conversion, and plugin performance daily for 90 days. Organic recovery after a WordPress migration typically confirms within the first 30 days when redirects are correct.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Event Network

"Working with Shero has been an exceptional experience. Their team’s dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero’s expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis

Director of Digital Commerce / Event Network

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

And you?

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